Market Focused Strategy. Communication and Sexualities. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. B2B and Strategic Sales. (4 Hours). Counts as MKTG2201 for business minors only. 360 Huntington Ave. Undergraduate Masters PhD Graduate Certificate. Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. 2022-2023 Northeastern University Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. Offers independent work under the direction of members of the department on chosen topics. Attribute(s): NUpath Capstone Experience, COMM4625. Creating Business Value with Data and AI Technologies. Principles of Organizational Communication. Associate Dean for Administration and Finance. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. Covers the preparation of advertising for print and broadcast media, including campaign planning, space and time buying, and scheduling. JOB SUMMARY: The Assistant Director of Communications provides guidance and support for internal and external communications, aligning the communications strategy with the university's vision. Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. Research, Scholarship & Creative Practice. Includes location scouting, production budgets, writing techniques, equipment location, postproduction editing, and content analysis. Emphasizes the production and successful interaction with electronic and traditional supportive media. Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. Offers an advanced course in defining and managing an organizations product-market strategy. Dean's Strategy Council. Topics include the process of advocacy, how to develop an argument through reasoning, the psychology of argument, and motivational techniques of argumentation. NSU is where success begins. (3 Hours). (4 Hours). Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses. Marketing Technology Management. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. 617.373.2027 [email protected] Julie Newmeyer. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Data Storytelling, Visualization, and Communication. General questions . May be repeated without limit. (4 Hours). Introduces the substantive and procedural aspects of marketing strategy and customer markets. Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . COMM1450. Attribute(s): NUpath Analyzing/Using Data, COMM2303. Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. Opens New Window. Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. (4 Hours). Offers students sound introduction to the psychological and behavioral theories of entertainment media with the goal of implementing these theories to the future design and evaluation of games for change. MKTG4993. COMM3530. COMM2655. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. (4 Hours). Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. Attribute(s): NUpath Interpreting Culture, NUpath Societies/Institutions, COMM1331. (4 Hours). Opens New Window Students present proposals to an Independent Studies Committee for evaluation and approval. As representations of the past are used as instruments of power, it is important to study the roles of various communicative practices in constructing, negotiating, and revising public memories. (4 Hours). Learn how to manage the integrity of a brand across all marketing activities and communication channels. (4 Hours). Black Twitter stands as a point of entry for this course as we address questions about culture and communication, applying what we learn to better understand the dynamics of race, media, and power in the internet age. Communications Specialist. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in services and goods companies, and in for-profit and nonprofit organizations. Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. (3 Hours). Environmental Issues, Communication, and Media. Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions. Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. Students learn the fundamentals of communication theory and practice, and develop a distinct area of emphasis, such as argumentation and advocacy, organizational and health communication, international and intercultural communication, or digital communication and social media. (4 Hours). (4 Hours). COMM3445. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions, MKTG2602. Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. Marketing & Communications Resources. TTY 617.373.3768 First, they had to sign up for a presale list with Ticketmaster a week prior. Web Request. (4 Hours). May be repeated without limit. Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. This role is integral in the launch of programs for all assigned colleges. Analyzes the impact of cultural, social, political, and economic factors on marketing strategies. Surveys the communication process in complex organizations. Boston, MA 02115. Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. Full-Time MBA Program Overview. This course incorporates materials from communication, psychology, anthropology, and sociology. It. c.zangerl [@]northeastern.edu. (4 Hours). As a capstone course, the course also provides a transition for students from the role of receptive learners to independent researchers who can identify, answer, and defend research questions at the intersection of rhetorical theory and its neighbors (theories of argumentation, humor, style, politeness, courtship, and the like). COMM6505. Emphasizes the analysis of rhetorical texts but adds to it the contemporary dimensions of sound and images. Here professors know their subjects and how to get you ready for a career after you graduate. Topics covered include compositing, matte painting, multiplane animation, explosions, smoke, three-dimensional lighting, particle emitters, chroma keying, motion graphics, video tracking, and more. COMM3500. The course is organized around five subjects that are central to the study of political communication: communication systems and practices; communication effects: media, politics, and society; the politics of entertainment and the changing political information environment; elections, accountability, and the mass media; and media and political institutions. Tons of great salary information on Indeed.com Engaging Customers and Markets. Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. The Drivers of Reactions to Online Posts in Professional GroupsRooderkerk, R. P., Koen PauwelsJournal of Interactive Marketing2016, The Impact of Brand Familiarity on Online and Offline Media SynergyKoen Pauwels, Demirci, C., Yildirim, G., Srinivasan, S.International Journal of Research in Marketing2016, Do Display Ads Influence Search? Course content may vary from term to term. Marketing and Society. Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly . Vice President for Marketing & Communications Jack Martin jacktm@uw.edu 206-616-2334. Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. archives@northeastern.edu Send Feedback or Report a Problem (4 Hours). How Praising, Scolding, and Assertiveness can Encourage Desired BehaviorsAmir Grinstein, Kronrod, A.Journal of Marketing Research2016, The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental ContextYakobovitch, N., Amir GrinsteinJournal of Public Policy and Marketing2016, Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?Baker, W., Amir Grinstein, Harmancioglu, N.Journal of Product Innovation Management2016, Customizing your Social Strategy to the PlatformTucker J. Marion, Roberts, D., Candi, M., Gloria BarczakSloan Management Review2016, Like the ad or the brand? COMM3615. Political Communication. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. Succeeding in the Platform Economy. The Communication Studies Departments dynamic undergraduate curriculumand flexible requirements allow students to forge a distinctive niche within the vast and varied communication landscape, while our diverse professional network affords a wide spectrum of co-op and experiential learningopportunities, in Bostonand around the worldenabling students to gain practical experience and build connections that will form the cornerstones of a successful career after graduation. Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. myNortheastern Opens New Window, Privacy Policy The Digital Marketing Manager will work to drive growth in the generation of new prospective students for the University. Allows students who have received approval to undertake independent study in lieu of any course required in the various concentrations. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to obtain skills in the basics of directing creative and technical talent and the skills needed to produce successful television studio productions. Attribute(s): NUpath Ethical Reasoning, NUpath Formal/Quant Reasoning, NUpath Writing Intensive. Communication and Privacy. Elements of Debate. (4 Hours). Covers the major theories about the role of communication in U.S. politics, public opinion, and public policy. Studies the importance of customer insights to business success. (4 Hours). COMM1255. Please fill out the form below with your web request(s). Offers students an opportunity to hone their skills in all aspects of the production process by incorporating the knowledge they have acquired from previous production coursesfrom the preproduction process of intensive research and development of story ideas and scriptwriting; producing; to the technical aspects of filming, lighting, green screen, sound recording, digital editing, and graphics. Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. New York Times All The Latest Throughout Northeastern. COMM2501. Examines business issues associated with the entertainment industry. Addresses central questions of human rights communication.The establishment and recognition of basic, universal human rights lead to a number of fascinating and important communicative problems. COMM2900. (4 Hours). Having conversations with others is among the things that humans do most. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Confronts students with some of the catastrophic results of fascist rhetoric and politics (the Krakow Ghetto and Auschwitz concentration camp). Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). Based on 19 salaries posted anonymously by Northeastern University Assistant Director Of Marketing And Communications employees in Auburn, NH. | Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. Offers independent work under the direction of members of the department on a chosen topic. Covers why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Offers students an opportunity to acquire marketable skills in the areas of business buyer behavior and communication, customer relationship management (CRM) and marketing, sales call planning and presentations, negotiation, pricing, networking, and inbound marketing strategy. Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence. 102 Ryder Hall Northeastern University 360 Huntington Ave. Boston, MA 02115 Designed to provide a unique opportunity to engage faculty, professional staff, and peer mentors in small group discussions. (3 Hours). Assesses responses to crises using ethical principles such as transparency (the what element), two-way symmetrical communication (the how element), and timing (the when element). Forms 2020-2021 Faculty Accomplishments CSSH Weekly News Submissions Faculty Profile Updates Faculty Research News. Northeastern University. Seeks to prepare students for careers that utilize consumer insights to inform managerial decisions. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. COMM3320. Communication and Gender. Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. - Center for the Arts. Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. Strategic Communication Capstone. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. (4 Hours). Applies network theories, data collection methods, and visual-analytic analyses to map, measure, understand, and influence a wide range of online and offline social phenomena, including friendships and romantic relationships, professional networks, social media, social influence and marketing, diffusion and viral media, recommender systems, and collective action. Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials. COMM2550. Offers students the opportunity to demonstrate competency in communication skills such as oral reporting, conducting research in communication, and writing. Free Speech: Law and Practice. COMM3304 and WMNS3304 are cross-listed. Marketing in Asia. Intended for all interested in marketing: future product managers who must rely on the sales force and distributors to introduce new products and promotions, future sales managers, and marketing executives who must manage the marketing-sales interface. Marketing and Selling Innovation. | Offers students an opportunity to learn to read, interpret, and critically evaluate research reports. Exposes students to the elements and terminology of audio production as they record, mix, and produce their own original projects. Voice-Over Artist. (4 Hours). COMM2551. COMM3750. Bouv Marketing and Communications Web Request. 617.373.2000 Designed to stimulate the moral imagination, reveal ethical issues inherent in communication, and provide resources for making and defending choices on ethical grounds. Students participate in activities designed to develop knowledge and skills necessary to successfully analyze and address ethical and interpersonal communication issues. (4 Hours). Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. Advanced Marketing Management. Quantitative Analysis of Consumer Data. Offers students an opportunity to understand key concepts in performance studies such as ritual, play, performativity, performing, and performance processes. Topics covered include blasphemy, commercial speech, copyright, defamation, fighting words, free press/fair trial, hate speech, heresy, incitement, obscenity, political speech, pornography, prior restraint, public forums, special settings (such as schools, prisons, and the military), symbolic speech, threats, and time-place-manner restrictions. Swipe on Tinder or make the first move on Bumble. College of Social Sciences and Humanities. Examines the symbiotic relationship between sports and media, as well as how communication affects team culture, player-coach dynamics, crises in sport, race and gender issues, international relationships, and fandom. Offers students the opportunity to gain hands-on experience in the communications industry. Requires a final paper at the end of the term in which students articulate and defend positions about youth and communication technology. Boston, MA. Surveys the field of communication studies. What do you think? 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. COMM2700. (4 Hours). (4 Hours). Consultation Skills. Explores both theories of conflict and potential strategies for more effectively managing conflict in a variety of contexts, that is, interpersonal relationships, organizational settings, and broader societal contexts. (4 Hours). (4 Hours). Legal Argumentation, Advocacy, and Citizenship. Marketing stimulates different electronic word-of-mouth content to drive online and offline performanceKoen Pauwels, Zeynep Aksehirli, Lackman, A.International Journal of Research in Marketing2016, Demonstrating the Value of MarketingHanssens, D. M., Koen PauwelsJournal of Marketing2016, The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution frameworkde Haan, E., Wiesel, T., Koen PauwelsInternational Journal of Research in Marketing2016, No Comment?! Also focuses on sexual health. Offers students an opportunity to study historical documents to understand the processes of argumentation and to develop arguments by performing detailed research about contemporary issues. Sex, Relationships, and Communication. Exposes students to ways of ethical reasoning across communication contexts, including organizational communication, social media, intercultural communication, mass media, and interpersonal communication. COMM6304.